AS 91337 · 3 credits · External
Design ideas
Use visual communication techniques to generate design ideas
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This standard is an external assessment (submitted portfolio work marked by NZQA) worth 3 credits. Students use drawing and other visual techniques to come up with and explore design ideas in response to a design brief. The focus is on how well you use visual tools — sketching, rendering, digital tools, models, etc. — to think through both how a design works (function) and how it looks (aesthetics). You do not write essays; you communicate through visuals.
What to do, grades and common mistakes
- ·Choose a design brief and generate original design ideas in response to it
- ·Use visual techniques like sketching, rendering, CAD, collage, or model-making to explore your ideas
- ·Show both how your design works (function — e.g. size, construction, how people use it) and how it looks (aesthetics — e.g. colour, texture, shape, surface finish)
- ·Develop a range of ideas, not just one, and show your thinking progressing over time
- ·Curate and present your best work in a logical order so the viewer can follow your design thinking
You show a mix of 2D and 3D drawing approaches and communicate some functional and aesthetic qualities. Your ideas are fairly predictable or closely based on existing examples, but they are recognisable as design ideas rather than random shapes. You give them context — for example, by showing a person using the design — so the viewer understands what the design is for.
Your assessment resources
The standard itself10
- Achievement Standard · 2019PDF ↗
- Achievement Standard · 2019DOC ↗
- Achievement Standard · 2017PDF ↗
- Achievement Standard · 2017DOC ↗
- Achievement Standard · 2015DOC ↗
- Achievement Standard · 2015PDF ↗
- Achievement Standard · 2014DOC ↗
- Achievement Standard · 2014PDF ↗
- Achievement Standard · 2012PDF ↗
- Achievement Standard · 2012DOC ↗