AS 90846 · 3 credits · Internal
Conduct market research for a new or existing product
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In plain EnglishAI study guide · check the NZQA standard
You need to plan and carry out market research to find out what consumers think about a product (whether it's brand new or already exists), then present your findings and explain what you've learned. This means asking real people questions, collecting their answers, showing your results clearly, and discussing what it all means for the business.
What to do, grades and common mistakes
What you actually do
- ·Identify a clear aim for your research—what question are you trying to answer about the product or market?
- ·Plan and design your research by first collecting some background information (secondary data) to help you decide what to ask
- ·Collect sufficient primary data from real people in the field using appropriate methods (surveys, interviews, observation, etc.)
- ·Present your data using clear methods such as graphs, tables, or written reports that are relevant to your research aim
- ·Draw conclusions from your findings and explain what business knowledge or Māori business concepts support what you discovered, plus discuss the strengths and weaknesses of your research
AAchieved
You conduct market research, collect data from real people, present it clearly, draw a conclusion, and identify relevant business knowledge and any strengths or weaknesses of your research.
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