You need to plan and carry out market research to find out what consumers think about a product (whether it's brand new or already exists), then present your findings and explain what you've learned. This means asking real people questions, collecting their answers, showing your results clearly, and discussing what it all means for the business.
You conduct market research, collect data from real people, present it clearly, draw a conclusion, and identify relevant business knowledge and any strengths or weaknesses of your research.
You go deeper by including business knowledge that actively supports your conclusion, explain thoughtfully how your research strengths or weaknesses affect how much you can trust your findings, and integrate relevant Māori business concepts where they apply.
You bring everything together by weaving business knowledge throughout your analysis to support your conclusion, incorporate Māori business concepts meaningfully, and critically discuss how to improve the research process next time to get even better results.
Standards typically taken alongside or after this one. Same subject, grouped by level.
