Question 1

What is NCEA AS 91385 about?

Accepted Answer

You need to investigate whether a real New Zealand business can successfully export a product into a specific offshore market. This involves planning your investigation, talking to experts who know about exporting, and gathering real evidence (like market data, costs, regulations) to support your conclusions about whether the business is ready and whether the market is actually viable for them.

Question 2

What do students need to do for AS 91385?

Accepted Answer

1. Plan how you will investigate the business and market before you start—explain your process 2. Consult with real specialists or advisors (like export consultants, customs brokers, or market experts) and document what they tell you 3. Gather concrete evidence of your investigation such as market analysis, shipping/logistics costs, exchange rates, tax information, cultural business differences, and contact with overseas agencies or customers 4. Explain what the business needs to be able to export (its export readiness) and whether the offshore market actually wants the product (market potential) 5. Show you understand relevant business concepts like risk management, market entry strategies, or cultural differences—and include Māori business concepts like kaitiakitanga or manaakitanga if they're relevant

Question 3

What's the difference between Achieved, Merit, and Excellence for AS 91385?

Accepted Answer

Achieved: You investigate the exporting potential by consulting domestically (talking to people in New Zealand), gather evidence like market research and logistics information, and explain the business's readiness and the market opportunity using business knowledge. Merit: You go deeper by consulting internationally (reaching out to contacts or agencies in the target market), provide more comprehensive evidence, and fully explain exporting potential by linking business knowledge throughout your findings and relevant Māori concepts. Excellence: You comprehensively evaluate exporting potential by weighing up the real risks and opportunities, integrate multiple pieces of business knowledge and Māori concepts to fully support your conclusions, and show sophisticated understanding of what could go wrong and what could succeed.

Question 4

What mistakes do students typically make in AS 91385?

Accepted Answer

1. Not actually consulting with real experts or advisors—students sometimes just do desk research instead of talking to people who work in exporting 2. Failing to gather sufficient concrete evidence like correspondence, meeting notes, or real market data—vague statements about the market don't count 3. Not explaining the business's own readiness to export separately from the market opportunity—you need to address both whether the product fits the market AND whether the company can actually do it

Export potential

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