Question 1

What is NCEA AS 91072 about?

Accepted Answer

This standard asks you to show you understand the basic building blocks of digital media — the different types of media (like video, audio, graphics), the software tools used to create them, and the choices designers make about things like colour and layout. You need to analyse a real digital media project (like a website, video, or poster) and explain how all these elements work together to communicate a message to an audience, while considering ethical issues like copyright and privacy.

Question 2

What do students need to do for AS 91072?

Accepted Answer

1. Identify and name the different types of digital media in a finished project (audio, video, graphics, animation, still images) 2. Describe which software applications were used to create or edit the digital media outcome 3. Explain the techniques and design choices (like colour, contrast, layout, scale) that were applied when making it 4. Describe what message or purpose the digital media was designed to communicate (advertising, education, entertainment, warning, instruction) 5. Discuss the ethical concerns that applied to the project, such as copyright, privacy, licensing, and intellectual property rights

Question 3

What's the difference between Achieved, Merit, and Excellence for AS 91072?

Accepted Answer

Achieved: You identify the media types, name the software used, describe the design elements and techniques, explain the communication purpose, and mention relevant ethical considerations. Merit: You explain how the specific design choices and media types actually support the intended message, and discuss why the chosen software and techniques mattered for the quality of the final product. Excellence: You discuss why the design characteristics work together to achieve the communication goal, justify why those specific tools and methods were the right choices for this project, and explain why the ethical considerations were genuinely important to how the work was made.

Question 4

What mistakes do students typically make in AS 91072?

Accepted Answer

1. Not actually identifying the different media types present in the outcome — students list software instead of naming audio, video, graphics, animation, or images 2. Describing ethical considerations too vaguely or only as a checklist without connecting them to the actual creation process or impact of the project 3. Failing to link design elements or technical choices back to how they help communicate the intended message or purpose

Digital media

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