AS 91496 · 3 credits · Internal
Media development
Demonstrate understanding of a significant development in the media
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You need to pick a significant change or innovation that's happened in media (like social media, streaming, digital news, ownership changes, etc.) and explain how and why it happened and what impact it's had. At higher grades, you need to dig deeper into the real effects it's had on society, culture, politics, the economy, technology, or how people think — and judge whether those effects are good, bad, or mixed.
What to do, grades and common mistakes
- ·Identify a specific media development (like the rise of streaming services, social media algorithms, mobile phones changing news, ownership consolidation, or AI-generated content) and clearly explain what change actually happened
- ·Explain the reasons why this development occurred — what conditions or factors made it possible or necessary
- ·Analyze the real impacts this development has had across areas like society, culture, politics, economics, technology, or ideology
- ·For Merit and Excellence: Evaluate those impacts critically — consider multiple perspectives and judge the significance and consequences for media and society
- ·Use specific evidence, examples, and terminology from media studies to back up your points throughout
You identify a media development and explain how it happened and what impact it's had in a basic way.