AS 91497 · 3 credits · Internal
Media writing
Write a media text to meet the requirements of a brief
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You need to write a media text (like a feature article, script, review, or media release) that meets all the specific requirements given in a brief. The brief tells you who your audience is, what format to use, and what the text should achieve. You must use the right techniques and conventions for that type of media to make sure your text works effectively.
What to do, grades and common mistakes
- ·Apply media conventions (like genre, narrative, style features) that are appropriate to your chosen format and audience
- ·Follow all the instructions in the brief, including target audience, format, purpose, and any legal or ethical requirements
- ·Use conventions consistently and with control throughout your media text
- ·Select and apply conventions strategically to engage or influence your intended audience
- ·Write a text in one of the approved formats: feature article, script, review, editorial/opinion piece, or media release for print, web, broadcast, or moving image
You write a media text that meets the brief requirements by applying media conventions consistently and appropriately to the format and audience.
You write a convincing media text by deliberately choosing and applying media conventions in ways that clearly engage your target audience.